Stop making new friends

I follow a lot of newsletters about relationships and human connection.

For such a ubiquitously experienced well-trodden topic, I enjoy skimming many of repeated sentiments with a “yeah, yeah, connection, connection,” and flowering on with my day, to grow and wilt as my habits have trained me for.

If this week will be particularly challenging for you, consider this peculiar task:

Call a friend and ask if they need advice.
Then ask them what they want advice on.

It’s motivating to be a motivational person.
If you need strength to accomplish your own tasks, deviate from your path by 1% to help someone else.

It will circle back.

So, who needs advice?

O

P.S. Roku is great for all my limited TV needs.

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.