million dollar idea framework

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I’ve taken several months of speaking classes a company called Impact Eleven where several of the best speakers in the world go together to share their ideas.

Here is one of them, adapted:

How to build an idea in three parts: Headline, Subtitle, Guideline

Start with a headline concept. This should stand on its own and end with an exclamation point. Something like → Socially connected neighborhoods are the backbone of thriving communities.

Then, develop the point further with a clarifying secondary line. Something like → Any thriving community should feel like a safe place where kids can play outside, and neighborly relationships go deeper than just smiling at each other in the street.

Finally, make a guiding suggestion for how to move towards that reality. Something like → If you want your community to thrive, invest in deepening your relationship with your neighbors.

The next part of the work is refining your idea word by word into something catchier.

Here’s an example I developed with a client developing a speech on substance abuse and recover over several weeks:

“Whenever you see the fire in somebody’s heart, blow on it. Not everyone can see their own flame and sometimes you have to let them into your darkness to bring out their light. So look for the light in everybody’s soul.”

If a 13-year-old kid in recovery, who watched his friends die of overdoses, who escaped addiction after helping other kids get off drugs stood on stage and delivered a speech about blowing the flames of people’s souls to get them back on a path to sobriety and thriving, you’d leave with a fire glowing in your own heart, ready to help ignite someone else’s flame.

Happy speaking,
O

If you’d like to take your speaking to the next level, I’m hosting a $75 speaker training event this Wednesday night in Venice. Meet with other speakers-in-training, hear from a 27-year-old who is a booking speeches around the country, and get on the list for my free storyteller supper series - available only to the people who come thru trainings.

P.S. If the price is the only obstacle for you, r

eply to this email and I’ll see what we can do.

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