ChatG3PO

It’s a Star Wards reference.

When I was a kid, my family had a matching game that was shaped like the Millennium Falcon from Star Wars. You press a button and it plays one of the many iconic sounds from Star Wars, then you try to find the duplicate of the sound on the board.

To this day, my family can mimic those sounds and it always brings a smile to my face.

Yoda saying, “Wars not make one great,” or Han Solo’s “Never tell me the odds.”
Or the light saber sound, or someone saying “What the wookie do?”

It’s a Friday night and if you are feeling like smiling, remember some of the sounds from your past that carry meaning.

Sound is a wave, and a wave is an energy.
If you make the sound, you might find yourself compelled to smile or laugh.

And if you feel like sharing, what’s a sound that carries meaning for you?

With Friday in my heart and Roku in my advertisement,
Orly

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.